INTERNTIONAL PUBLIC RELATIONS CONFERENCE
Date: 7th to 11th July, 2009
Venue: Hilton Hotel, Nairobi, Kenya
Theme: “Public Relations in Action: Using Public Relations to Leverage Organisational Development in a Recession”
Day1: Tuesday.
7th July, 2009.
• Delegates’ arrival
• Registration
Day 2: Wednesday
8th July, 2009.
8.00am –Registration
9.00am – Opening: Welcome Address by Chairman Conference Planning
Mr. Mike Okereke
• Address by the Chairman Public Relations Society of Kenya – Peter Mutie
• Address by the President, African Public Relations Association – Kate Pappella
9.45 am – Networking Tea/Coffee Break
Day 2: Wednesday.
8th July, 2009
10.15 am – 11.30 am
Session 1
Topic: The Global Economic Meltdown & the Challenges of Public Relations
• Driving Corporate Vision, Mission, Vision, Objectives, repositioning through Public Relations
• The overview of the global economic meltdown & the challenges of Public Relations
• Management in a recession
• Roles of Public Relations in corporate repositioning
• Development strategy vision, mission, value objectives & Public Relations Plan
• Using public Relations to promote corporate vision, mission and objectives
• Using Public Relations to Manage the impact of global meltdown
• Public Relations in Action: Case Study.
Speakers: (a) Sandy McDowell, Chairman Amadeus 15
Europe’s view point
(b) Richard Linning
IPRA Board member and president Elect of International Public Relations 2011
Africa view point.
(c) Sej Motau, Past President, Global Alliance
Middle East view point
(d) Mohamed A. Al Ayed, President, Trans-Arabian Creative Communication
Day 2: Wednesday.
8th July, 2009
11.31 am 1.00 pm
Session 2
Topic: Leading Organisational Development and Strategic Change: The roles of Public
Relations in a recession
• Innovative & strategic leadership is key for all organisations
• Change management model, change goals and objectives, Organisational development & change drivers
• Using public relations to leverage corporate restructuring
• Corporate Development and Change management Process
• Public Relations in change management implementation
• Change Communication
• Case study: Leading Strategic Change with Public Relations Best Practice
Speaker: (a) Peter Walker, Chairman, Pielle Consulting
(b) Sandy McDowell, Chairman Amadeus 15
1.01 – 2.00 pm Networking Lunch
Day 2: Wednesday.
8th July, 2009
2.01 - 3.30 pm
Session 3
Topic: Public Relations in Action: Public Relations Case Studies: Presentation by world class PR Consultants
Speakers: 1.
(a) Consumer Public Relations – Bell Portinger Group
(b) Corporate Public Relations – Hill & Knowlton
(c) Parliamentary & Political Public Relations – Finsbury
(d) Change Communication – Burson Mastoller
(e) Marketing Communications – Edelman
(f) Public Affairs – Weber Shandwick
2. Andy Green
Senior Public Relations Consultant, The Management School, London
3. Peter Walker, Chairman and Senior Partner Pielle Consulting, London
Day 2: Wednesday.
8th July, 2009
3.31 pm – 5.00 pm
Session 4
Topic: Managing Issues and Crisis: The Proactive Public Relations Strategy
• Overview of issues management
• Issues in Public Relations practice
• Issues management process
• Managing issues
• Issues management as a PR strategy
• Public Relations in Action: Case Studies on issues & crisis management
Speaker: (a) Mike Seymour, International Director for Crisis and Issues, Edelman PR
Worldwide, UK
(b) Colin Church, Past President IPRA & Chairman Church Orr
(c) Jill Day, Managing Director Ariel Associates, Zimbabwe
(d) Peter Walker, Chairman and Senior Partner Pielle Consulting, London
Day 3: Thursday.
9th July, 2009
8.30 am – 9.30 am
Session 5
Topic: Managing Corporate Public Affairs and Parliamentary Public Relations
• Strategy or Managing Government Relations, Parliamentary public Relations
• Case Study on Managing Corporate public Affairs and Parliamentary public Relations
Speakers (a) Rich Jernstedt, Executive Vice President & Senior Partner Fleishman-Holland.
(b) John Muramba, Senior International Public Relations Consultants, Kenya.
(c) Andy Green
Senior Public Relations Consultant, The Management School, London
(d) Peter Mutie, Chairman Public Relations Society of Kenya
9.31 am – 10 am Networking Tea/Coffee Break
Day 3: Thursday.
9th July, 2009
10.00 am – 11.30 am
Session 6
Topic: Best Practice in Investors Shareholders Financial Public Relations in a Financial
Meltdown
• Overview of the global financial crises and its impact on stock market
• Best practice in financial PR case study.
• Strategy for managing Shareholder and Investors Relations in a Recession
• Public Relation for the Capital market and listed companies
• The roles of the Security Exchange Commission, The Stock Exchange & Central Bank
• Case Studies on Managing Financial Public Relations.
• Public Relations in Action – Case Studies on Financial Public Relations.
Speakers: (a) Citigate – Dewe Regerson
(b) Colin Church, Chairman Church Orr
(c) Jill Day, Managing Director Ariel Associates Zimbabwe
(d) College Hill Associates
Day 3: Thursday.
9th July, 2009
11.31 am – 1.00 pm
Session 7
Topic: Managing Community Relations, Social Responsibility and Conflict Resolution
• Best practice for managing Community Relations and Social corporate Responsibility
• Public Relations in Action Case Study: Best practice in Community Relations and Social Corporate Responsibility by world –class consultancies and senior practitioners.
Speakers: (a) Fishburn Hedges
(b) Sej Motau, Senior International Public Relations Consultant
(c) Peter Walker, Chairman and Senior Partner Pielle Consulting, London
(d) Nasir Al Jassmy, IPRA Council Member, Head of Corporate Communication &
Multimedia, Abu Dhabi Gas Liquidation Co. Ltd
(d) Mike Njeru, The Kenya Power Company
1.01 – 2.00 pm – Networking Lunch
Day 3: Thursday.
9th July, 2009
2.00 pm – 3.30 pm
Session 8
Topic: Strategies for Employee Relations and Internal Communication in a Recession
Speakers:
(a) Lisa Charlton, Director, International Consultancy AMADEUS 15
(b) Florence Obura, Communication Manager, The Kenya Power & Lighting Company
(c) Mr. Bankole Akinyemi, Senior Consultant, BEEC Council Member
(d) Chikako Oshima, Professor, Business Communication Tsukuba, Gakuin University, Japan
(d) Andy Green, Senior Public Relations Consultant, The Management School, London
Day 3: Thursday.
9th July, 2009
3.30 pm – 5.00 pm
Session 9:
Topic: Best Practice for Government Public Relations and Communication Management
• Managing Government Public Relations and Communication
• Who are Government Stakeholders?
• Researching the expectation of Government Stakeholders
• Researching Government Policy thrust
• Planning Government PR and communication programmes
• Implementing Government Public Relation and Communication programme.
• Evaluating effectiveness of Government PR programmes
• Case Studies
Speakers: (a) Kate Pappella, President African Public Relations Association, South Africa.
(b) Joseph Allotey – Pappoe, Past President, African Public Relations Association
(c) Andy Green, Senior Public Relations Consultant, The Management School, London
Day 4: Friday.
10th July, 2009
8.30am – 9.30 am
Session 10:
Topic: Media Transparency and Media Challenges
• IPRA global survey on media Transparency
• The Challenges of public Relations in media Relations Management
Speakers: (a) Richard Linning, IPRA Board member and president Elect of Britain International
Public Relations 2011.
(b) Faisal S. Al Zaharani, Director of Media Relations & Publications, Saudi Aramco.
(c) Mr. Bankole Akinyemi, Senior Consultant, BEEC Council Member, Nigeria
(e) The Editor in Chief of the Nation Newspaper Kenya
(f) Joseph Allotey – Pappoe, Past President, African Public Relations Association
9.31 am – 10.00 am – Networking Tea/Coffee Break
Day 4: Friday.
10th July, 2009
10.01 am – 11.30 am
Session 11
Topic: Successful Country & Corporate Branding and Marketing Communication
• How to beat global meltdown and competition through marketing communication and branding
Speakers: (a) South Africa – Kate Papella, President APRA
(b) Egypt - Loula Zaklama, Past President IPRA
(c) UAE - Hamad Malik (Senior Manager Marketing & Corporate
Communication LG Electronics Middle East & Africa
(d) Chikako Oshima, Professor, Business Communication Tsukuba, Gakuin University,
Japan
(e) Joseph Allotey – Pappoe, Past President, African Public Relations Association
Day 4: Friday.
10th July, 2009
11.31 am – 1.00 pm
Session 12:
Topic: Research and Evaluation: The key issues for Public Relations Practitioners.
Speakers: (a) Prof. Jim Macnamara, Prof. of Communication, University of Technology Sydney
Australia.
(b) Sandra Macleod, Chief Executive Officer ECHO Research
(C) Mr. Bankole Akinyemi, Senior Consultant, BEEC Council Member
(d) Dr. Elizabeth Ananto, Programme Head, Trisakti University
1.01 – 2.00 pm – Networking Lunch
Day 4: Friday.
10th July, 2009
2.01 pm – 3.30 pm
Session 13
Topic: Public Relations and Communications Challenges of 2010 Soccer World Cup.
Speaker: Victor Sibeko, President, The Institute of Public Relations & Communication,
Southern Africa.
Day 4: Friday.
10th July, 2009
3.31pm – 4.30
Session 14
Topic: The Global AIDS Eradication Campaign – The role of Public Relations
Kenya Case Study – Peter M. Mutie, Chairman, Public Relations Society of Kenya, Head of Communication, National Aids Control Council, Kenya.
Speaker: Chairman, Public Relations Society of Kenya, Head of Communication, National Aids
Control Council, Kenya
4.31 – 5.00pm Programme Review and Closing
Day 5: Saturday.
11th July, 2009
Enjoy Kenya’s Safari
Visit Kenya’s Tourist Attraction.
Participants should assemble at the Lobby of the Hilton Hotel, by 9.00 am.
Visa:
Kenya has High Commissions and Embassies around the globe.
Flight:
There are daily flights by most international airlines from major cities of the world Nairobi, Kenya. Some of the airlines include Kenya Airways British Airways, Emirate Airline, KLM, Virgin, Air France, Ethiopian Airlines, China Airline, Ghana Airways, Lufthansa, South African Airways, and Middle East Airlines etc.
Tourist Attraction:
Kenya is a tourist delight. You will have the opportunity to visit Kenya’s attractions and wildlife on 11th July, 2009 with out a charge.
Fee:
The conference fee for IPRA, APRA members is £1850 (One Thousand Eight Hundred & Fifty Pounds Sterling) per delegate. Non members of these organizations will pay a fee of £1950 (One Thousand Nine Hundred & Fifty Pounds Sterling) per delegate. Payment is by bank draft made payable to BEEC International
The fee covers as follows:
• Full participation in all sessions of the conference
• Free lunch, tea/coffee for three days
• Free CD containing all conference papers
• Free visit of Kenya tourist attraction
• Free directory of conference participants
• Free conference bag, jotter and pen
• Certificate of attendance