The International Public Relations Association along with members of African Public Relations Association The management School London and BEEC International are pleased to announce that 2nd PR International the world-class International Public Relations learning event will to be held at the five -star Hilton Hotel, Nairobi, Kenya from 7th to 11th July 2009. Participants are expected to arrive on the 7th of July, 2008 and the congress starts on the 8th of July, 2008 at 8.30 a.m. the theme of the 2nd PR International is ‘‘Public Relations in Action: Using Public Relations to leverage organizational development in a recession”
The programme is supported by:
The International Public Relations Association (IPRA). African Public Relations Association and Public Relations Society of Kenya
We have pleasure in inviting you and your colleagues to attend. It is expected that the 2nd International Public Relations will be over subscribed. Early booking is recommended.
Programme Objectives:
At the end of the programme, the participants will:
Learn how to leverage public relations to manage current global challenges
Understand the strategic options for effectively leading organization development and change during recession
Discuss and examine active public relations cases in consumer relations, corporate Public relations, parliamentary and political public relations, change communication and marketing communication
Examine issues and crises management options with world-class experts and consultants
Share ideas with experts on the best practice in investor and financial relations in a financial meltdown
Expand your understanding and skills in community relations, social responsibility, conflict resolutions and employee relations to manage effectively in difficult times
Learn the strategic use of media, its challenges and its impact on stakeholder management
Understand the critical implication of research, and evaluating returns on investment (ROI) on reputation management and branding.
Learn how to poll position your organization through strategic branding and reputation management.
Who Should Attend?
• General Managers, Public Relations
• Commissioners of Information
• Special Advisers on Media
• Public Relations managers
• Communication Managers & Advisers
• Directors of Information in Government
• Deputy Assistant Directors
• Chief Press Secretaries to Governors, Ministers & Government organizations
• Media Directors
• Media Managers
• Community Relations Executives
15 Special features: 15 good reasons why you and your colleagues must attend the 2nd International Public Relations Conference. An opening keynote address by the President Elect of the International Public Relations Association, Mr. Richard Linning and the President of African Public Relations Association Kate Papella.
1. Share Experience:
The 2nd International Public Relations will offer you the opportunity to update your strategic PR thinking and share experience on latest development. The PR learning event will be attended by your peers and world class speakers from around the globe.
2. The annual PR International run by the Management School London, and BEEC International has firmly establish itself for its excellence as the learning event for Public Relations Managers and Executives
3. Conference Master-Class:
World-Class Public Relations experts and leading Consulting firms from around the globe have been invited to speak and present case studies at the conference. You will have the opportunities to learn new trends and stimulate your thinking at the master class sessions.
4. Congress Case Study:
The special features of the Congress. You will therefore have the opportunity for practical work application when you return to your office. World class PR Consulting firms will present case studies showcasing PR in action.
5. Established Reputation:
The Management School London and BEEC International have the excellent reputation for providing high quality and innovation learning events. Be part of this global PR event.
6. Latest PR Issues
The participants will have the opportunity to exchange knowledge and discuss the latest PR learning issues
7. Excellent Learning Environment:
The congress is held at a top class 5 star hotel. It is a friendly and luxurious learning environment
8. PR Debates:
The conference offers the platform for lively debates, discussion of emerging PR issues and topics
9. Thinking Globally, Act Locally:
The PR learning event will give you the opportunities to think globally and act locally
10. Congress Networking:
Meet other international PR professional and network
11. Outstanding Facilities:
The PR conference offers you outstanding facilities
12. PR Learning Materials:
All conference papers will be available on CD and will be given free of charge to all conference participants
13. World Class Speakers:
Speakers at the 2nd PR International are world class and will be supported by local experts.
14. Free Lunch, Tea & Coffee
All participants will be served free lunch, tea and coffee for three days. These offer more networking opportunity.
15. Tourist Attraction:
Kenya is a tourist delight. You have the opportunity to visit Kenya’s tourist attraction without a charge. Join us at Kenya Safari
Special Features
- Attend a major International PR learning event supported by the International Public Relations Association, The Management School London & BEEC International
- Enhance your professionalism and creativity in professional PR practice
- Discuss latest PR issues and research findings
- Meet Andy Green “Mr. Creativity” the author of the only book on ‘‘Creativity in Public Relations’’
- Update your PR thinking and share experience on latest development
- Learn from global PR Authorities
- Discuss the use of PR to leverage corporate objectives
- Stimulate new PR thinking at the master-class
- Enhance your strategic and tactical skills
- Join the PR debate
- Share experience with your colleagues and peers
- Enjoy the excellent learning environment offered by the five Star Hilton Hotel, Nairobi, Kenya.
- The programme offers you the opportunity to network globally with your peers and meet outstanding faculty members
- Receive free copies of conference papers on CD.
- Participants are served free lunch, tea & coffee for three days
- Kenya is a tourist delight and you will be glad you attended
Sub – Themes.
1 The Global Economic Meltdown & the Challenges of Public Relations
• Driving Corporate Vision, Mission, Vision, Objectives, repositioning through Public Relations
• The overview of the global economic meltdown & the challenges of Public Relations
• Management in a recession
• Roles of Public Relations in corporate repositioning
• Development strategy vision, mission, value objectives & Public Relations Plan
• Using public Relations to promote corporate vision, mission and objectives
• Using Public Relations to Manage the impact of global meltdown
• Public Relations in Action: Case Study.
2. Leading Organisational Development Strategic Change, Challenges of Public
Relations in a recession
• Innovative & strategic leadership is key for all organisations
• Change management model, change goals and objectives, Organisational development & change drivers
• Using public relations to leverage corporate restructuring
• Corporate Development and Change management Process
• Public Relations in change management implementation
• Change Communication
• Case study: Leading Strategic Change with Public Relations Best Practice
3. Public Relations in Action:
Public Relations Case Studies: Presentation by world class PR consultants
(a) Consumer Public Relations – Bell Portinger Group
(b) Corporate Public Relations – Hill & Knowlton
(c) Parliamentary & Political Public Relations – Finsbury
(d) Change Communication – Burson Mastoller
(e) Marketing Communications – Edelman
(f) Public Affairs – Weber Shandwick
4. Managing Issues and Crisis: The Proactive Public Relations Strategy
• Overview of issues management
• Issues in Public Relations practice
• Issues management process
• Managing issues
• Issues management as a PR strategy
• Public Relations in Action: Case Study on issues & crisis management
5. Managing Corporate Public Affairs and Parliamentary Public Relations
• Strategy or Managing Government Relations, Parliamentary public Relations
• Case Study on Managing Corporate public Affairs and Parliamentary public Relations
6. Best Practice in Investors Shareholders Financial Public Relations in a Financial
Meltdown
• Overview of the global financial crises and its impact on stock market
• Best practice in financial PR case study.
• Strategy for managing Shareholder and Investors Relations in a Recession
• Public Relation for the Capital market and listed companies
• The roles of the Security Exchange Commission, The Stock Exchange & Central Bank
• Case Studies on Managing Financial Public Relations.
• Public Relations in Action – Case Studies on Financial Public Relations.
7. Managing Community Relations, Social Responsibility and Conflict Resolution
• Best practice for managing Community Relations and Social corporate Responsibility
• Public Relations in Action Case Study: Best practice in Community Relations and Social Corporate Responsibility by world –class consultancies and senior practitioners.
8. Strategies for Employee Relations and Internal Communication in a Recession
• Challenging Internal Communication
9. Best Practice for Government Public Relations
• Managing Government Public Relations
• Researching the expectation of Government Stakeholders
• Researching Government Policy thrust
• Planning Government PR programme
• Evaluating effectiveness of Government PR programmes
• Case Studies
10. Best Practice in Financial Public Relations
• The Capital Market and Public Relations
11. Media Transparency and Media Challenges
• IPRA global survey on media Transparency
• The Challenges of public Relations in media Relations Management
12. Successful Country & Corporate Branding and Marketing Communication
• How to bat global meltdown and competition through marketing communication and branding
13. Research and Evaluation: The key issues for Public Relations Practitioners.
14. Public Relations and Communications Challenges of 2010 Soccer World Cup.
15. The Global AIDS Eradication Campaign – The role of Public Relations
Key Speakers
Eighteen key speakers will make presentation at 2nd PR International Conference. The methodology will include master-class, power - point presentation, debates, discussions and research findings.
Richard Linning, IPRA Board member and president Elect of International Public Relations 2011
Sandy McDowell, Chairman Amadeus 15
S. E. J. Motau, Past President Global Alliance for Public Relations and Divisional Manager, Corporate Affairs, Mercedes Benz, South Africa.
James Allotey Pappoe President, Federation of African Public Relations Association (Ghana)
Peter Walker, Past President Chartered Institute of Public Relations (Britain)
Andy Green, Senior Public Relations Consultant and Author of the book “Creativity in Public Relations”
Mike Seymour, International Director for Crisis and Issues, Edelman PR Worldwide, UK
Jill Day, Managing Director Ariel Associates, Zimbabwe
John Muramba, Senior International Public Relations Consultants, Kenya.
Lisa Charlton, Director, International Consultancy AMADEUS 15
Kate Pappela, President African Public Relations Association, South Africa.
Bankole Akinyemi, Senior Consultant, BEEC International
Florence Obura, Communication Manager, The Kenya Power & Lighting Company
Faisal S. Al Zaharani, Director of Media Relations & Publications, Saudi Aramco.
Prof. Jim Macnamara, Prof. of Communication, University of Technology Sydney
Australia.
Chikako Oshima, Professor, Business Communication Tsukuba, Gakuin University,
Japan
Sandra Macleod, Chief Executive Officer ECHO Research
Victor Sibeko, President, The Institute of Public Relations & Communication,
Southern Africa.
Mike Okereke, Past President, Federation of African Public Relations Associations, 2006 Public Relations Society of America Award Winner for life time achievement in International Public Relations and President BEEC